Summary: If you’re new to the WSI blog, each year we publish a set of predictions of what’s ahead of you digitally. This gives us a theoretical platform to analyze and predict the future of marketing and, if we are right, outperform our competitors.
So take L and move on!
Final score: +4
Well, we are again a point or two behind last year’s result, and we are three behind our all-time record made in the 2018 prediction package. But given the extremely volatile year we’ve all had in 2020, we’ll take those results and move on to bigger and better things in 2021, thanks a lot!
Moving on, let’s put 2020 in the rearview mirror! Here are a few things we think will be implemented in 2021:
#1: Sales will continue to shift towards e-commerce
We are a bit embarrassed to make this prediction because this has been happening throughout 2020 and will definitely continue. But not everyone sees this as obvious, and this includes some businesses that would rather lament “lockdowns” and “restrictions” than adapt their business to changing times and market conditions. It may be difficult, but it’s true.
Because here’s the thing. While the pandemic has pushed companies to step up their e-commerce game and expand their digital presence, consumers have quickly realized how easy and convenient it is to shop online. This is dangerous for businesses that don’t like change.
#2: The workforce will remain as remote and digital as possible
Again, this is a common sense prediction. Most of the workforce that could work seamlessly from home did work from home in 2020. In a post-pandemic world, offices will still matter, but for a workforce that has seamlessly transitioned entirely to remote work, businesses will be far less office-centric than they used to be.
Need to go to the office once a week for a team meeting? Certainly. But the days of commuting to and from the office, spending hours a day just getting from point A to point B when you can do everything you do at point B, from point A, are over. And this is an extremely positive thing in many respects.
#3: Communication – both internal and external – will matter more than ever and improve
By this we mean that as a result of Prediction #2, employees and teams will communicate better with each other. This has already happened in 2020, but it will continue. Working remotely has been a positive for keeping meetings short and communication concise and to the point, allowing everyone to make better use of their time.
In the same vein, businesses will need to update their lead and customer interaction funnels if they haven’t already. Customer retention is very important in these difficult times, as we all know, it’s easier to retain a customer than it is to find a new one, so let that dictate how and when you communicate with your existing paying customers.
#4: Virtual Events Will Grow and Evolve
Out of necessity, many already planned 2020 events have been moved online. Some of them were, to put it mildly, difficult, but we all went through it because there was no other way out.
In 2021, events will initially be planned as virtual, and they will be much better off for that. We even wrote some tips for you.
In addition, virtual events will improve as more tools and services are launched to make it easier to host large online conferences and meetings. This leads to our more general fifth prediction…
#5: New digital tools and services will emerge
Tough times breed innovation. The 2020 pandemic is living proof of this as the world is on the cusp of the fastest vaccine development and distribution in history.
Similarly, we sincerely believe that in the coming years, starting in 2021, there will be huge innovations in almost every major industry. There will be tools, software and devices, some of which have not even been invented yet. that change our lives.
This is a general prediction, yes. But it’s important to use it to stay open to adapting and changing on the fly. When something new comes along, the very first adopters are often the biggest winners. Keep this in mind and pay special attention to new things or ideas when they come up – you never know where they will take you or what success they will bring.
And this is enough for our forecasts for 2021! From all of us at WSI, we look forward to what the New Year brings as we hope it will be brighter and more optimistic than 2020. We wish everyone a happy holiday season and, most importantly, continued health and safety!