For most people, Web3 is still a futuristic concept. However, new developments are constantly taking place on the Internet (hello ChatGPT and artificial intelligence!), and every second we are getting closer to a universally accessible and well-defined Web3. But what…
Summary: If you’re new to the WSI blog, each year we publish a set of predictions of what’s ahead of you digitally. This gives us a theoretical platform to analyze and predict the future of marketing and, if we are…
The COVID-19 pandemic has forced many businesses, marketers, and customers to rethink how they communicate, interact, and do business. Companies around the world are having to adapt to an ever-changing and unprecedented business environment. Many organizations have implemented new practices…
Editor’s Note: This post was originally published in April 2019 and has been updated with additional content on July 2021.
There have been a lot of things in 2021 – some good, and some sadly made it orbit the sun that we, as a society, would rather forget. But one event late last year could have a huge impact compared…
You’ve probably heard some version of this saying by now: Whenever there’s a big change in a market or society, there’s a lot of new business opportunity and a lot of new wealth being created.
Today, there are several channels through which you can engage with customers and convert relationships into sales. E-commerce marketing can offer great business opportunities around the world. When you combine this with knowledge of current ecommerce trends, you will be…
Do you get dizzy at the mention of blockchain, cryptocurrencies, NFTs and the metaverse? All of them are part of Web3 – and this is the way to the future.
Lucky eight! 2023 is the eighth year in a row we are writing this post that looks into the future. We love doing it and the data shows you enjoy reading it – if so, we’ll be back every November!
It may have slipped under the radar a bit, but The Financial Times recently reported that Apple is aiming to substantially expand its advertising business in the coming years.
