The Good, the Bad and the Ugly of Email Marketing
As a marketer, I know how and when I am being sold. One of the ways most of us sell every day is through email. We receive so many emails that Google, one of the largest providers, has given us…
Category Email Marketing
Four Tactics to Nurture and Retain Your Clients with B2B Marketing
Editor’s Note: This post was originally posted in April 2018 and has been updated with additional content in May 2022. If someone were to ask you what the most crucial goal of B2B marketing is, how would you answer?
How to Find the Right Email Marketing Platform for Your Business
Chances are if you’re a business owner, you use email in one way or another to interact with your audience. After all, no matter the size of your business, your industry, or your tech savvy, email can be one of…
Use your Customer Database to Grow your Business
During April and May of this year, WSI hosted a series of free webinars to share digital marketing tips, tricks and best practices that you can use to overcome the marketing hurdles you face in today’s business world. Here’s a…
How to Deliver Compelling Email Marketing in 2021
Editor’s Note: This post was originally published in January 2019 and has been updated with new content and details for 2021. It’s time to step up your email marketing game in 2021. With people’s inboxes constantly overflowing with countless emails…
How Email Marketing Works for Your Business
Email marketing is one of the most effective lead generation tools available to you. This allows you to interact with your target audience in a more personalized way, increase sales at an affordable price, keep your brand in the spotlight,…
Answers to Your Frequently Asked Email Marketing Questions
As the world’s largest and most experienced network of digital marketing agencies, WSI knows a thing or two about email marketing. In this blog post, we answer the most frequently asked questions by business owners about email marketing. Let’s start!
Cutting Through the Noise: Email Marketing for Businesses
Editor’s Note: This post was originally published in February 2021 and was updated with additional content in June 2022. Whether you’re just starting up or you plan to celebrate your thirtieth year in business, there’s always room to grow your…
Getting Started with Targeted Email Marketing for Your Business
Email marketing is one of the oldest forms of digital marketing (did you know the first email was sent in 1971?) and is still widely used in business because it works. And the beauty of email is that you can…
The Top Email Marketing Trends In 2023
You may be wondering if email marketing trends still matter. Do people still read emails?
