Content marketing is becoming increasingly important in today’s competitive digital environment. New content marketing ideas are essential to stay ahead of the curve and attract new customers. Businesses are constantly striving to discover the latest trends in order to Attract new customers with content marketing and maintaining competitive advantage in their industries.
In 2018, we saw huge growth in content marketing. Live streaming is now dominating the digital space as we see it on platforms like Facebook Live, Instagram Live and YouTube Live. More and more companies, influencers and brands are using live video. to launch your marketing campaigns and interact with your customers and subscribers in real time. Live video content is less carefully selected, more real, and unfiltered, resulting in a more genuine and personable interaction. In addition, podcasts have also become a popular content marketing trend in 2018. More people are listening to podcasts, which is great for those who are constantly on the go.
Are you ready to take your business’ content marketing to the next level? Stay up to date with the latest content marketing trends in the new year. Here are 4 content marketing ideas to look out for in 2019:
1. Implementing chatbots to improve customer experience
In recent years, chatbots have become increasingly popular among many businesses. With the development of cutting-edge technologies such as machine learning and artificial intelligence, more and more companies are integrating chatbots into their content marketing strategies to help increase and improve customer engagement. In accordance with Forbesthe study “predicts that the chatbot industry will grow significantly as businesses can substantially reduce operating costs.”
Important to understand why your customers want to communicate. A chatbot is an intelligent messaging platform that allows businesses to provide immediate online services to customers. Machine learning and artificial intelligence have made chatbots appear more personable and friendly, allowing them to respond to customer questions quickly and in real time, resulting in higher customer satisfaction. In general, chatbots basically serve as 24/7 helpdesk representatives.
2. Voice Search Content Ideas
Consumer behavior is changing dramatically with the rise of smart speakers and digital assistants. Voice search has come to the fore thanks to the latest smart technologies such as Google Assistant, Alexa and Siri. Many people are now turning to voice commands and digital assistants to help with their searches.
How will you prepare for voice search in 2019? A good starting point might be to consider tailoring your SEO strategy for content that meets the requirements of voice search. Consider brainstorming new targeted keywords and rethinking your current content and advertising strategy. Preparing early for the voice search revolution will give you an edge in the coming year.
3. Integration of long and short content
In the past year, many companies have been looking to create more content as part of their marketing strategy. What exactly does this mean? Generally, content over 2,000 words is considered “complete” and this often applies to written content such as blog posts, articles, e-books, etc. In addition, more companies are creating detailed content because readers are constantly looking for the most trusted sources, and search engines tend to reward longer posts in the ranking of results. Creating long content is also a great way to showcase your expertise and share valuable information with your readers.
However, 2019 could be a good year to incorporate short content into your content marketing strategy. Sure, long content ranks better in search, but often adding small or short content to your content marketing strategy can be beneficial. Depending on your target audience, you may overestimate the type of content you create and distribute. Millennials, for example, have shorter attention spans. As a result, you may want to consider marketing to a younger target audience with shorter, visually rich content such as infographics and videos. On the other hand, if you’re targeting an older audience, they may be more interested in long content. Depending on your target audience, it is important to understand what type of content they prefer in order to increase your ROI in 2019. Maintaining variety will keep your content fresh and engaging.
4. Create a content hub to organize and store content
2019 could also be the perfect time to consider creating a content hub for your content. You might be thinking: what is the difference between a content hub and a corporate blog? A content hub is essentially a centralized “hub” or destination that stores all of your content, whether it’s branded, curated, user-generated, social media, etc. It’s usually smaller in size website, but more of a blog. .
Creating a content center to host your content is more than just driving traffic to your site. Plus, it can help support your engagement efforts by getting visitors to read, subscribe to content, and share opinions. The content hub serves as a flexible and easy-to-navigate forum, and there is no limit to how you want to organize your content.
Overall, content marketing is becoming more important than ever before. If you want to stay ahead and prepare for the New Year, it’s important to invest the proper amount of time and resources into improving your content marketing strategy. This may require a more collaborative approach. Gather your crew and get ready to have all hands on deck. A successful content marketing strategy requires a team of writers, creators, designers, and developers working together to create the best possible content for your business’s consumers. Assign a team to create content, distribute content, and interact with it. Keep in mind that there is no right or wrong approach to content marketing strategy. You just need to figure out what works and what doesn’t for your business. Define and set reasonable goals and objectives for your content marketing and get ready for 2019!
